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Who’s Your FAN? The Basics to Game-Changing Engagement
If you’re working on a film, you want it to be seen, you want it to make an impact, and you may want want viewers to take some action.
The team at MocaMedia has spent several years exploring how filmmakers can accomplish those goals in an evolving film and engagement landscapes. And they've discovered that ultimately, all a filmmaker needs is one FAN: a Film Advocates Network.
In this artsENGAGE post, Gwen and Angela Alston, Co-Founders and Co-Directors of MocaMedia, explain how you get to know and build relationships with your FAN, and they describe two innovative projects that have made excellent use of the FAN model.
Image to the left is of Brandon Stanton, founder and photographer of Humans of New York, one of the FAN projects described in this informative post.
Make More, Talk Less, Tell Better Stories: All In a Day's Work at StoriesLab
“Buy your tix here! Only $25!”
“Buy your tix here! Only $25!”
“Buy your tix here! Only $25!”
Does this sound familiar? When it comes to media platforms, the tendency in the nonprofit sector can be to repeat singular information across platforms, even though intellectually we know that each platform has its own unique identity.
In this eye-opening post, James Carter, founder of NY_Hearts, explains an interactive (and fun!) workshop he led at StoriesLab in which attendees role-played a marketing campaign. They collaboratively brainstormed how to optimize the potential of each platform with engaging communications that serve a unique and growing brand.
StoriesLab is a partnership between Pride Collaborative and Center for Social Media. The first StoriesLab was a half-day workshop on the evolution of storytelling across multiple media platforms.
Elements of Great Storytelling
Discussions of engagement, interaction, collaboration, and community participation have increased with the rise of online storytelling platforms. As Felicia Pride reminds us, while the media through which storytelling happens may be evolving, the fundamental qualities of great storytelling have not changed. And it is great storytelling that facilitates engagement.
Felicia Pride is the founder of Pride Collaborative, a strategic storytelling agency. Their latest projects include StoriesLead, a catalyst for great storytelling, and The Create Daily, a startup that matches talented media makers with awesome opportunities.
Image depicts the Hero's Journey and was produced by GHH Designs.
Do the tags, contact information, or descriptions in this profile need updating?
If so, send your updated info to Aggie Ebrahimi Bazaz at aggie [at] namac [dot] org!
