Deepening Engagement for Lasting Impact
When, why, and in what ways does our work matter? How do we demonstrate value? How can make more informed decisions to strengthen our work? Creators and funders of media and journalism are grappling with these questions more profoundly than ever before. The traditional ways of measuring success—content quality and audience size—no longer offer assurance that our work is relevant, effective, or sustainable. The new standard asks not just who we are reaching and how our content is being received, but whether or not our work is making a difference that matters: What is our impact?