fundraising

Mobilizing Online Communities Offline: A Case Study

Author: 
Arielle Sherman

In order to foster online communities, arts and cultural organizations must first foster their physical communities, or vice versa.

Online Networking Fundraisers: Are They Too Exclusive?

Author: 
Arielle Sherman
“Tweet. Meet. Give.” This is the slogan for the Twestival, or Twitter Festival, one of the newest cause marketing tactics designed to allow people who follow one another on Twitter to meet in person while at the same time raising money for a good cause.

Funder as Supplicant

Author: 
John R. Killacky
Artists and arts organizations are owed the respect from funders to be treated professionally as peers. With candor and directness, I find these conversations to be substantive and informative as potential grantee and grantor learn more about each other’s work.

Fundraising Toolkit Case Study: Frameline/San Francisco International Lesbian and Gay Film Festival (San Francisco, CA)

Author: 
K. C. Price
A couple of years ago, I managed a fundraising event for Frameline (San Francisco International Lesbian & Gay Film Festival) that proved to be quite successful. In my eight years of fundraising, I have learned how difficult fundraising events can be. Often nonprofit staff, volunteers, and Board members are drawn to these "moneymakers" because they believe an event is a sure bet for bringing in the revenue, especially when annual goals have not been met for the year.

Fundraising Toolkit Case Study: San Francisco Cinematheque (San Francisco, CA)

Author: 
Steven Jenkins
After years of applying to The Andy Warhol Foundation for the Visual Arts for support of San Francisco Cinematheque's public programs, and after years of receiving polite rejection letters, we finally earned the foundation's support in late 2003. We received a two-year grant totaling $50,000 ($10,000 more than we requested), with one-half delivered in late 2003 and the second half to be delivered in late 2004.

Fundraising Toolkit Case Study: Spy Hop Productions (Salt Lake City, UT)

Author: 
Jennifer Cho

About the grant process: In the summer of 2003 five high school interns at Spy Hop Productions applied for Time Warner Foundation’s Teen Summer Program. This program fosters and showcases teen projects integrating writing, media and technology to highlight an issue of concern in the world and/or in their local community. Along the way, the program helps young people develop basic media and technology skills.

The Foundation approved the students’ application and awarded them $1,000 to produce a multimedia product—using both web and video technologies—addressing the issue of Media Literacy. While the students’ final product did not win the final grant award of $5,000, their impressive efforts allowed Spy Hop to receive an invitation to apply for a Creative & Media Arts Grant.

Fundraising Toolkit Case Study: The Art Cafe (Davison, MI)

Author: 
Cora Smilkovich
The day before I started to do my search for a donated building, I attended a Michigan Association of Community Arts Agency's Kim Klein fundraising convention in Dearborn, MI. Our organization is in the seed stages of funding so we are working on a volunteer basis. A lady I met at the convention told me that her group rented out a donated building at a rate of $1 a month the whole year. This seemed like an impossible request for the Art Café to ask for. She told me that because her town was run down the arrangement had been easy to work out.

 

Fundraising Toolkit Case Study: The Media Arts Project (Asheville, NC)

Author: 
Greg Lucas
he Media Arts Project (MAP) represents over 250 regional media arts practitioners, enthusiasts and students in Western North Carolina. A nimble grassroots organization, the MAP operated for over two years as an unfunded, all-volunteer effort. At the behest of the local Community Foundation, MAP presented an informational forum on the creative economy and the multimedia industry in Asheville. That meeting spurred a local philanthropist—without any application or solicitation—to offer six months of operating budget, and staff funding. That allowed us to continue our work with a single paid staff member and numerous ad hoc volunteers.

Fundraising Toolkit Case Study: Film Arts Foundation (San Francisco, CA)

Author: 
Lisa Foster
In June 2004 Film Arts completed its groundbreaking Member2Member appeal, raising $40,700 from over 400 members. This member-driven appeal re-connected Film Arts with our community and its core values and raised six times more money than Film Arts’ regular direct mail appeals. It is also our first fundraiser using email, with 16% of all gifts arriving via the Web. With the exception of a $10,000 matching gift from Board Chair Henry Rosenthal, no gift was larger than $500 – truly a grassroots effort.

 

Fundraising Toolkit Case Study: Real Art Ways (Hartford, CT)

Author: 
Will K. Wilkins
Real Art Ways, like many other alternative spaces at the time (1991), hadn't put much effort into raising money from individuals. Most of our support had come from the government—at first from the CETA jobs program, then later and increasingly from the State arts commission and multiple programs at the NEA.